How to build a software product everybody would like to use

How to build a software product everybody would like to use. By UppLabs


  • Products that were created by the multinational team in big corporations in such industries like Fintech, Real Estate or Healthcare;
  • Products that were adopted by 80K+ users on the first day and mainly for B2B enterprises;
  • Products that were implemented in collaboration with in-house teams or products that other companies can license.





  1. Small and medium-sized software developments.
  2. Product development with multiple stages and data.
  3. For the iterations that don’t have major dependencies with other functions.
  4. Where changes to business processes can also be deployed in parallel.


  1. Innovation — picturing the customer needs, way of life, issues, tasks
  2. Ideation — thinking on the ways to diminish the user needs and pains
  3. Execution — promptly come up with the new technology
  4. Commercialization — the product’s launch and scale

Innovation Stage

  1. The need for change
    It’s essential to be quick and provide a regular customer interview or survey to understand what they need at the exact moment. That can come from the team member who wants to improve the product’s performance by applying new technologies, changing the marketing strategy, or user feedback that turns the process to the new potential.
  2. Product-Market fit
    Before starting to design a product, it’s essential to clarify the target market, user needs, resources, and the task of the product. This market research includes the analysis of the trends of the industry. Here you need to specify the problem that your product needs to solve, how much it aligns with the business strategy and vision, and what other similar solutions exist in the market.
  3. Team Brainstorming
    It can lead to new perspectives of the problem. Explore new ideas, try new concepts, and involve the team to feel free to share any thoughts, even if they might sound strange initially.

Ideation Stage

  1. Developing a top-notch business case that might consist of product vision, statement of the problem, layouts, demonstrations, target market, buyer persona, customer value, business goals, success metrics, lifetime value.
  2. Before launching a new product, try its MVP. UppLabs will help you validate needed features and collect metrics to help you achieve business goals.
    Let’s create an MVP!
  3. Defining the work-streams and their representatives, who gather the requirements from each meeting and pass it to their team. It is essential that one person is a contact for communication while the team is working on the tasks and conducts regular follow-ups with each team’s leads.
  4. Prework usually takes the most of the time and resources and includes analysis of user journeys, tech analysis, technical architecture, data flows, project estimates, resource and launch plan, understanding dependencies, bringing teams and business stakeholders, defining the ROI, writing out the resource plan, timelines, and budget. It is a stage when we got a vision of the future product and an essential list of its functionality, team building, the definition of technologies, and environments for the whole work.

Execution Stage

  1. For enterprise-scale products that can potentially reach thousands of users, it’s essential to be prepared to launch the product and every unpredictable scenario. That’s where you need a beta test and a team of the best beta testers that can provide detailed feedback and report all possible defects. The beta test offers a complete overview of the actual end-user experience with the product. In the real world, product compatibility can be achieved significantly because it uses a large combination of real platforms for testing on a wide range of devices, operating systems, browsers, etc. Consider providing risk management, first of all.
  2. When your product is still under testing, you can do some Guerrilla testing with the beta testers. This activity runs in parallel with the phased launch of your product. What makes Guerrilla usability testing unique is that participants can be random users that were not selected in advance. The study can be conducted with the help of interviews and discussion sessions. When you receive the user’s feedback, the team can analyze it, understand possible improvements and bring enhancements into your product.
  3. Performance testing focuses on how a system processing system works under a particular load, fixes the possible bugs, and provides the developers’ diagnostics. QA engineers fulfill a vital mission in the project. They prevent mistakes and are responsible for the quality of the development process and the project results. There are different testing types like load, stress, soak, spike testing, etc.

Commercialization Stage

  1. Promotion
  2. Getting to the Market
  3. Launch of the Product
  4. Clients acquisition
  5. Product usage and getting the behavioral data
  6. Post-launch step
  7. Maintenance of the product



  1. Designing and applying appropriate project management standards
  2. Planning and monitoring the project (timelines and budget)
  3. Managing project risks
  4. Ensuring customer satisfaction
  5. Organizing and motivating a project team
  6. Creating detailed, comprehensive, and well-structured technical documentation
  7. Estimating, prioritizing, planning, and coordinating testing activities
  8. Developing and applying development and testing processes for new and existing products to meet client needs
  9. Discovery session
  10. CI/CD (Continuous Integration and Continuous Delivery)




Developing secure and compliant software for Fintech, Healthcare and Real Estate. For tech businesses eager to be #1 in their niche.

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Developing secure and compliant software for Fintech, Healthcare and Real Estate. For tech businesses eager to be #1 in their niche.

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